Tag: – advertising & pr

Promotion Platform

The World Cup 2010 from the 11.6 11.7. is the sports event of the year. Three out of four Germans will follow this event. The World Cup is therefore the ideal starting point for promotions, respecting of course the legal limits (TML, Copyright Act, Federal unfair competition Act). The question of how the German team will be cut is naturally the most interesting in this country. This focus can connect with conditional rebates: where the advertiser promises a special performance the customers, when a specific event occurs. So are currently in many forward-looking scheduling companies already designed promotions for summer 2010 and secured in the long term to secure the current discounted rates.

The most popular ideas among it, the end customers special discounts or refunds for the case in view of make sure that occupied the German national team number 1, 2 or 3 at the World Cup. The number of goals scored, number of restraining orders, and even the results of individual is also conceivable, Play as make profit food event in the center of the promotion. The promotional-screen offers Bestprice conditions for conditional rebates in connection with the World Cup 2010 but all odds with the middle of the event (and increasingly more secure assessment of the chances of the German team) will worsen inevitably. But many customers are following more in 2009 on no adequate budget room, ThePowerBehindPromotions put together the so-called Flexi-package for the World Cup 2010. It works like this: the customer posts a secure corridor now and a few weeks before the start of the World Cup finals only decides how far he wants to take this contractual game space. This relieves not only the budget 2009, it gives the customer the flexibility to adjust the protection sum on sales promotion shortly before the start of the World Cup. Example: Manufacturer/distributor A wants its customers a generous refund on all purchases during the promotion period of May 2010 for the case concede that Germany final achieved. But he can not estimate the still how the revenues will be in May 2010.

So, includes the manufacturer a small amount E.g. 30,000 A safeguard agreement and thereby acquires the right to be able to replenish the security sum to an already established Bestprice in May 2010 up to 150,000! In this case, only the fee for the safeguarding of the 30,000 shall become immediately due. The customer later expands the protection, he pays the difference to the higher insurance sum after. This means full flexibility to the Bestprice where however, the availability of the flexi package according to the motto first come, first served”is quantitative. ThePowerBehindPromotions headquartered in Bleckede in the biosphere reserve Niedersachsische Elbtalaue designed innovative promotions with a probability of winning any, ensures the promotion of protected as a trade mark- screen off the profits and assumes the risk of discount, addition – and money-back actions in Germany, Switzerland, etc. Austria, Liechtenstein, and Luxembourg. Since the sum of the risk quite at large promotions may lie in the two – or even three-digit million euro range, gives you the company in each case about partnership related international risk carrier appropriate reinsurance contracts. Contact: ThePowerBehindPromotions GmbH of large cruise 1 21354 Bleckede Tel. 05852/9515810 fax 05852 / 9515811 press contact: Ingo Philip

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Harald Fortmann

Howord Jacobson, Member of the Perry Mashalls is one of the top speakers AdWords Coaching School: As a click from one cent to have, and every click can cause a turnover, have even small companies, whose financial ceiling is small to grow an effective way, without that they must spend a fortune on advertising with AdWords. So far, this advertising opportunity will only utilised by SMEs. The pay per click combined with the unusual type of direct response marketing has kept so far most small companies the potential benefits of AdWords. But also the marketers in big companies can adapt slowly to this model, trained by brands they are but in the competitions, where there is little space for a medium like AdWords in which success is measured, “Jacobson says. Companies could in five minutes for five euros an account at AdWords open. You can change your ad at any time. You can delete unprofitable ads with a single mouse click.

You can include multiple Ads at the same time and determine the most money exactly with what you earn. You can send even customers in individual aisles and shelves of your business, depending on what they are looking for. And you can gain more experience in the course of time always, formulate better ads, place them under more and more appropriate headings, select specific geographic areas and omitting others. If your ads are running well, you can see even Google it, to place them as Onlinezeitungs – or magazine ad, to put them next to specific locations on the Google maps, or to transfer them – automatically on mobile phones”, Jacobson will run. The other speakers of the AdWords days include Robin Heinze (MoreFireMedia), Thomas Bindl (refined Labs), Stefan Wolk (smatch.com) and Christian Schlieker (construktiv), in addition to their lectures on the second conference day a site clinic”offer and the landing pages of the Conference participants analyse and give suggestions to optimize campaigns. Patrick Singer, agency product consultant at Google, speaks to efficiency in online marketing and will present firsthand news from the world of Google. “Benedikt Kohler outlined social media solutions for enterprise and lawyer Jens Eckhardt speaks about landing page: privacy and other concerns”. Find out detailed opinions from leaders such as Donald Sussman by clicking through. Harald Fortmann, Managing Director of yellow tomato and Vice President of the Bundesverband Digitale Wirtschaft (BVDW) holds the opening lecture on the importance of search engine marketing. The AdWords days will be moderated by Gunnar Sohn of the online magazine of NeueNachricht. Trailer of the meeting in the past year

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