Tag: advertising

The 8 Most Common Mistakes In Your Relationship With The Press

By Oscar Rossignoli The manager or director of a state institution receives a message, several strongly-from a journalist asking for an appointment to clarify a report on corruption. The public official clears the message and hopes that the communicator is gone forever. In another case, a senior executive of a multinational company gets a call from a journalist and served by granting the interview immediately on an issue, right there on the phone. Learn more about this with Dean Ornish M.D. Which of the two did the right thing? None! The two are headed blunders in the media that could seriously damage the corporate image of their companies and their professional development. To achieve an efficient relationship with the representatives of the media preparation is needed, a strategically well-structured message, the application of management techniques for an interview, caution and cunning, well-tempered nerves and be trained by a professional public relations half training. Must be aware that an interview in the media is not a conversation between friends, albeit off the record, it is simply a commercial transaction. Anything negative, so reckless and improvised, you say could become the front-page headline of the leading newspaper of your country and affect the corporate and institutional public relations.

Common errors: Hide of journalists: Refusing outright to testify about a matter of public knowledge that engages your company is to suggest that something is hidden. This is devastating: The silence also communicates something. Reply with simple "no comment": Some people think it is smart to answer with a resounding "no comment." A better solution is to tell the journalist why, exactly, it is not possible to answer your questions and discuss the issue in detail: "Because the negotiations have reached a delicate point," discussions on wages are not finished " "I have not yet received The full report, "because the stakeholders have not been informed yet," etc.

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Acne Cream

-Men with acne in the region of the beard must prove the electric shaver or razor blades to see which is the most convenient. If you use leaves razor soften beard with shaving foam and water warm. Shaving should be very soft for carving not beads, in addition the blade should be as sharp as possible. Sesderma recommend treatment visit our Web. No skin cleaning should be done by part of the patients, parents, or estheticians not supervised by dermatologists.

Blackheads and inflammatory lesions must not touch, since any trauma to the skin can tear the lesion and appear later scars. A tear in the skin facilitates the access of microbes and increases the risk of infection. Our policy is the perform these cleanings cutis every 15 30 days in the clinic. We have a beautician specializing in facials. The extraction of blackheads is made with devices called comedones extractors. After cleaning the face is somewhat irritated, but the improvement is evident in 7 days 4. Some patients with Acne have many inflammatory lesions (hard or internal grains).

In these cases, infiltrates an anti-inflammatory drug within the lesion using a special syringe that injects the medicine by air, without puncturing. This syringe is called Dermojet. Local treatments there are many local treatments to control acne. They are based on substances such as sulphur, benzoyl peroxide and retinol. We prefer a local treatment with salicylic acid or Tretin cream. Tretin cream is used in the prevention and treatment of wrinkles, but also employs more than 25 years in the treatment of acne. Tretin cream every night should be applied after the facial cleansing. The amount of cream to be applied is minimal, usually 2 little balls the size of a pea, that will extend for the entire face, including eyelids. After the treatment, it is advisable that patients continue indefinitely applying this cream, for its beneficial effects on the skin are notable. It is normal that the first applications of Tretin produce a little dryness, redness and irritation of the skin, particularly around the mouth, although this tends to disappear as the cream is still applied, already the skin gets used. The dryness is beneficial for patients with acne, since it cleanses the skin. If you are uncomfortable with drying do not use moisturizers very fat, the best is that refer to a dermatologist type of moisturizer should be used. The use of astringent that apply 2 times a week for a few minutes and masks that are removed with SOAP and water can be useful in patients with excessive facial fat. Internal treatments to) oral antibiotics for the Acnese used in inflammatory acne because it decreases the bacteria from the hair follicles that Act on sebum. The most used are the tetracycline (doxiten, minocin, etc.). They have a slow action that begins to be observed at 6 weeks. They should be taken with water (not milk) and before meals. (b) hormones female as treatment Antiacnedisminuyen the size of sebaceous glands and therefore the amount of sebum, reducing the chance of blockage of the ducts.

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