What would you do? You probably make that purchase. A good part of the problem would be resolved. A prudent action taken. And some tension released (at least, until that night). Then and check your emails before you go home, you find one of all cleaning, thanking you purchase, you confirming that delivery will be at your home in the next 24 hours and that attaches a link through which you can access the instructional video every time you want to. To know more about this subject visit CEO Mark Thompson. Someone is a little ahead and looks for your satisfaction! (AIDAS). Conclusions: according to the theoretical framework (part 1), we could contextualize this process of purchase as Sinuoso. Not necessarily the 4 phases of AIDA will be crossed by the same subject using a search engine.
And perhaps not follow the sequence of strict and orderly manner. However, the use of the model as a methodology for organizing campaigns and composition of the ads is still very valid and above all, effective. Do not forget: not every visitor is ready to buy all the time. Alternative: Contemplate at least the most significant stages in Search, attention and desire. Final Note: Is useful to make use of other complementary theories and studies on behaviors of user to better define the keywords and ads that are tailored to the stages, according to the target and product/svs.
For those interested, you can read the proposal that Brian Eisemberg developed to identify the nature of your prospects. And/or the seudo-psicologica theory for the segmentation of users of search engines developed by Rand Fishkin. And you, what you think? Share your opinion with a comment. Original author and source of the article.