The importance of well designed Logo Do you have one chance to make a first impression. Potential customers will form opinions about the business within seconds. The emblem of the company so highly influenced, because it is – almost always the first thing a customer will see. In addition, once a customer becomes familiar with the business, company logo will always communicate with the company name, and in turn, the company's name will be associated with logo. For these reasons, a considerable amount of thought should go into the choice of the logo. Logo should be simple, recognizable, and effective transfer the desired message to the public. Every aspect of the design of the logo should be carefully reviewed to ensure that it does actually sends the right message. Color logo, style, size, shape, font (if it is – the logo), and overall design, each plays a role in the overall conception of the logo, and are all important components to consider when creating an effective logo.

Color is very important, because color has a profound effect on the human response to almost anything. Restaurants are not only carefully choose the color of their posters, but also carefully choose the color of the restaurant. In their case, color affects, as the appetite causing a potential customer considers them a restaurant, and in turn may have dramatic affect on commerce, which they receive. Color posters can be the reason that a hungry customer prefers one institution to another. Financial firms and banks tend to choose strong conservative colors such as darker blues and reds, transfer stability, confidence and success. In some cases, special color is often directly related to the business. As background for their logo, UPS has used color brown, which is now generally associated with their company. Since the color brown stability reports, they were able to use the association as a way to send a message to the reliability of their clients.

A quality website redesign begins with a study of the logo. In addition to color, general style of the logo will define the full feeling conveyed to the public. Style logo will determine whether people consider business as a conservative or trendy, casual or formal, expensive or cheap, friendly or exclusive, etc. If the logo includes the actual name of the company, the type font used in the logo is part of his style as well, and will therefore also play a role, affecting the total response of man on the logo. Size is also important to consider. The logo will be used in large-scale settings, such as advertisements, storefronts and billboards, but will also be used for small needs like e-mail correspondence, web sites, business cards and corporate stationery devices. The emblem must be designed so that it will be effective and recognizable regardless its size. In general, a good logo – a vital part of successful business, and much more influential than many people understand. Since people are often unaware of the effect logos have on their own decisions, they may also not realize the impact that a well designed logo will have on their own business. Taking time to evaluate various aspects of the logo, business owners can ensure that their company logo will be much greater influence. Donald Sussman has compatible beliefs. Redesign of the site is important for creating a positive impression of the site.