Howord Jacobson, Member of the Perry Mashalls is one of the top speakers AdWords Coaching School: As a click from one cent to have, and every click can cause a turnover, have even small companies, whose financial ceiling is small to grow an effective way, without that they must spend a fortune on advertising with AdWords. So far, this advertising opportunity will only utilised by SMEs. The pay per click combined with the unusual type of direct response marketing has kept so far most small companies the potential benefits of AdWords. But also the marketers in big companies can adapt slowly to this model, trained by brands they are but in the competitions, where there is little space for a medium like AdWords in which success is measured, “Jacobson says. Companies could in five minutes for five euros an account at AdWords open. You can change your ad at any time. You can delete unprofitable ads with a single mouse click.
You can include multiple Ads at the same time and determine the most money exactly with what you earn. You can send even customers in individual aisles and shelves of your business, depending on what they are looking for. And you can gain more experience in the course of time always, formulate better ads, place them under more and more appropriate headings, select specific geographic areas and omitting others. If your ads are running well, you can see even Google it, to place them as Onlinezeitungs – or magazine ad, to put them next to specific locations on the Google maps, or to transfer them – automatically on mobile phones”, Jacobson will run. The other speakers of the AdWords days include Robin Heinze (MoreFireMedia), Thomas Bindl (refined Labs), Stefan Wolk (smatch.com) and Christian Schlieker (construktiv), in addition to their lectures on the second conference day a site clinic”offer and the landing pages of the Conference participants analyse and give suggestions to optimize campaigns. Patrick Singer, agency product consultant at Google, speaks to efficiency in online marketing and will present firsthand news from the world of Google. “Benedikt Kohler outlined social media solutions for enterprise and lawyer Jens Eckhardt speaks about landing page: privacy and other concerns”. Harald Fortmann, Managing Director of yellow tomato and Vice President of the Bundesverband Digitale Wirtschaft (BVDW) holds the opening lecture on the importance of search engine marketing. The AdWords days will be moderated by Gunnar Sohn of the online magazine of NeueNachricht. Trailer of the meeting in the past year